Every year, Independence Day offers the nation a chance to focus our thoughts on what it means to be American, but solid foundations are built upon continuous efforts. In the same way, a dealership can create a stronger relationship with its customers by continually reinforcing their relationship throughout the year, (instead of one-time sales events and forgettable email blasts).
Just like the United States of America, the great experiment of digital marketing continues to evolve. In the past, retailers relied on blowout events to get new customers in the door. Now, the forward-thinking business looks to data-driven marketing technology to attract new customers. In the past, a dealership might spend thousands of dollars printing paper coupons that would only be thrown away with rest of the junk mail. Now, the smart dealership creates a dialog with its customer base using focused content, developing a relationship of trust and familiarity. By building that relationship over time, a dealership can transition its vehicles sold into customers retained for a lifetime of service.
The 3 Birds Retention Accelerator can elevate your dealership’s old school marketing strategy into a smart automated marketing solution for the 21st century. Our data-driven software captures your customer at the point of sale and actively builds that sale-to-service relationship using a variety of tools, including new owner and vehicle features content, service department amenities, articles about the advantages of servicing and buying parts at the dealership as opposed to national chains, and conversion tools. Each customer’s journey is tracked and visualized to provide a better understanding of their unique needs, providing you with better opportunities to bridge that customer lifecycle gap between vehicle purchase through the first major service interval.
It costs five times as much to attract a new customer as it does to retain an existing one, and our advanced Retention Accelerator offers a modern solution to help you build the trust and loyalty that keeps your customers connected to your brand. For a demonstration of how 3 Birds Marketing can help you lay that solid foundation with your customers, reach out to us today to schedule a strategy session.